Building a Revenue Generating Site
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Building a Revenue Generating Site

Customer: Discover Adventuers, Inc.

Industry: Hospitality


  • Providing a destination site for a very special travel market segment that was significantly different from other choices

  • Building a reservation system that had to be reliable and meet the level of expectation for the more experienced traveler

  • Creating an experience that would bring potential travelers back again and again

Keys to Success:

  • Creating a web presence that differentiates it from other competing reservation and travel organizations

  • Developing a site that exemplifies the quality and uniqueness of the destinations and services Discover provides

  • Having an organization like B2B Technologies that was able to grasp the goals of the organization and create a solution that matched them perfectly


Discover Adventures is a travel company specializing in high-end vacations that combine activities such as cycling, kayaking, hiking, gourmet cooking and photography. With trips catering to high-end demographic travelers, the company owners knew they were trying to reach an Internet-savvy group. Given this client profile it was clear that the Web presence and desired reservation system needed to be first-class. Furthermore, since the Web site represents the primary sales vehicle for the company, it had to be reliable.

B2B Technologies created a site with a rich and luxurious look and feel that projected the high-end image required. B2B also built an online reservation system that allows visitors to check trip availability and book reservations online.

From a marketing perspective, it is important that each visitor not only be given information quickly, but that it be kept up-to-date with as much information regarding not only the primary information about the venue, but other data that assures the potential traveler of the value inherent in the trip.


  • Increasing satisfaction of visitors to the website directly translates to increased booking revenues

  • Providing more information value to the site visitor ensures they will stay longer, increases the chance of present or future bookings and can help it become a desitnation site in the future

  • Gives Discover Adventures an important differentiator in a market clouded with increasing competition from other channels through which a potential client can go to book a vacation