Customer: Discover Adventuers, Inc.
Providing a destination site for a very special travel market segment that was significantly different from other choices
Building a reservation system that had to be reliable and meet the level of expectation for the more experienced traveler
Creating an experience that would bring potential travelers back again and again
Keys to Success:
Creating a web presence that differentiates it from other competing reservation and travel organizations
Developing a site that exemplifies the quality and uniqueness of the destinations and services Discover provides
Having an organization like B2B Technologies that was able to grasp the goals of the organization and create a solution that matched them perfectly
Adventures is a travel company specializing in high-end vacations that
combine activities such as cycling, kayaking, hiking, gourmet cooking
and photography. With trips catering to high-end demographic travelers,
the company owners knew they were trying to reach an Internet-savvy
group. Given this client profile it was clear that the Web presence and
desired reservation system needed to be first-class. Furthermore, since
the Web site represents the primary sales vehicle for the company, it
had to be reliable.
B2B Technologies created a site with a rich
and luxurious look and feel that projected the high-end image required.
B2B also built an online reservation system that allows visitors to
check trip availability and book reservations online.
marketing perspective, it is important that each visitor not only be
given information quickly, but that it be kept up-to-date with as much
information regarding not only the primary information about the venue,
but other data that assures the potential traveler of the value inherent
in the trip.
Increasing satisfaction of visitors to the website directly translates to increased booking revenues
Providing more information value to the site visitor ensures they will stay longer, increases the chance of present or future bookings and can help it become a desitnation site in the future
Gives Discover Adventures an important differentiator in a market clouded with increasing competition from other channels through which a potential client can go to book a vacation