Some companies struggle to make their intranet relevant and engaging for their employees, and the result is low traffic. Consequently, the intranet is not seen as a mission-critical system, making it difficult to secure funding for necessary improvements. To break this cycle, B2B Technologies recommends that these companies reboot their intranet with a new, bulletproof intranet strategy.
Intranet projects differ from other web-based technology projects because the stakeholders span the entire enterprise. An effective intranet strategy will define how employees will access current and relevant information necessary to perform their job functions. The strategy is defined through 6 dimensions
Technology Foundations. Selecting the best platform for the intranet will provide employees with market-leading productivity tools and features. B2B recommends Microsoft SharePoint for intranets. SharePoint is used by 78% of the Fortune 500 companies, and Gartner places SharePoint in the magic quadrant for Portals, Search, and Enterprise Content Management.
Content Strategy and Management. To ensure that information is kept refreshed, content management responsibilities should be delegated to the appropriate people throughout the organization. This involves building an intranet team that spans organizational units and providing appropriate training to content managers.
Information Architecture. Consistent and intuitive content presentation helps employees find information faster and provides a framework for adding new content. Good information architecture from the start can help mitigate sprawl. B2B determines information architecture using guided focus group sessions which include techniques such as personas, storyboarding, and card sorting.
Creative Design. Reinforcing the corporate brand helps to unify the workforce across geographic boundaries and can reduce employee turnover.
Metrics. B2B determines the appropriate metrics to measure the success of implementing a new intranet. These metrics can also be used to demonstrate usage of the intranet by organizational units.
Governance. A governance model supports the growth of the intranet and gathers organization-wide support. B2B helps customers establish a governance committee from key departments and facilitates regular meetings.
A thorough intranet strategy provides a clear roadmap that will transform an intranet into a powerful tool for daily communication, collaboration, and knowledge transfer between employees.