B2B Technologies Builds Interactive Travel Site for Discover Adventures

Atlanta-based Active Travel Company Targets Rapidly Growing Industry Segment

ATLANTA, GA, November 6, 2001 - B2B Technologies, an Atlanta-based developer of collaborative Internet applications has recently completed and launched an innovative Web site and Web-based reservations system for Discover Adventures. Discover Adventures (www.discoveradventures.com) is an Atlanta-based active travel company offering high-end vacations that combine activities such as cycling, kayaking, hiking, gourmet cooking and photography.

In the growing area of active travel, Discover Adventures is filling a niche for luxurious and activity diverse trips to the Loire Valley, France, Ireland and New England. With trips catering to those who enjoy the outdoors and want to stay in chateaus instead of hostels, Discover Adventures is targeting an Internet-savvy demographic group. Given this client profile, Tom and Lyn McManners, owners of the company, knew that their Web presence and reservation system needed to be first class.

Additionally, the McManners wanted a site that would attract people just to admire the destination photos. "People enjoy just checking out all the beautiful destinations we feature on our trips and in our Web site. We wanted to make sure we had a site that would handle the traffic and make it easy for people to deal with us, which includes quickly finding information about the trip they want to take and making their reservations online," commented Tom McManners.

B2B Technologies typically specializes in more business-oriented technology solutions. However, the opportunity to develop a high-end travel site presented an interesting challenge. Frank Fuerst, President/CEO of B2B Technologies said, "Although we’re used to working on e-commerce and supply chain projects, we thought it would be refreshing to build a site for a marquee client project like Discover Adventures."

About B2B Technologies
B2B Technologies is a privately held Internet consulting and development company specializing in business-to-business e-commerce and supply chain integration solutions. Its mission is to help companies improve their market position, revenues and profitability through the innovative application of Internet technologies.

B2B Tech’s customer base includes mid-market companies in the financial services, manufacturing, distribution, computer software and non-profit verticals. B2B Tech has a broad range of experience in e-commerce, information architecture, database management systems, ERP and Supply Chain Management, Knowledge Management, digital marketplaces, and systems integration. With these skills, B2B Tech can provide its customers with everything from strategic consulting through development and deployment.