Samsung Engages B2B Technologies for E-Commerce Strategy

ATLANTA, GA - September 13, 2000 - B2B Technologies, developers and integrators of Internet-based software systems, was engaged by Samsung Electronics to advise them on the rollout of several new business-to-business and business-to-consumer Web sites.

The second largest firm in Korea, and one of the largest conglomerates in the world, Samsung turned to B2B Technologies to develop several critical pieces of their Internet strategy. "Having developed a variety of solutions in many different industries allows us to provide the insights to encourage long-term adoption of these systems, which ultimately leads to lower cost of sales and increased revenues," said Frank Fuerst, president of B2B Technologies. The business-to-business sites include a site for Office Automation products, a site for complex telecommunications equipment, and a site for Consumer Electronics products. The business-to-consumer site includes a sampling of Samsung's massive Consumer Electronic product line. Since each site has a different audience, each required different strategies to drive visitors and ensure effectiveness, thus creating a profitable user experience.

By employing their proprietary eBusiness Evaluation and Strategy process, B2B Technologies delivers an efficient, low cost means for companies to evaluate, build, and document fundamental eBusiness strategies. These strategies are designed to foster collaboration throughout a business's value chain and ultimately improve the company's bottom line. 

B2B Technologies is a privately held Internet consulting and development company specializing in business-to-business e-commerce and supply chain integration solutions. Its mission is to help companies improve their market position, revenues and profitability through the innovative application of Internet technologies.

B2B Tech’s customer base includes mid-market companies in the financial services, manufacturing, distribution, computer software and non-profit verticals. B2B Tech has a broad range of experience in e-commerce, information architecture, database management systems, ERP and Supply Chain Management, Knowledge Management, digital marketplaces, and systems integration. With these skills, B2B Tech can provide its customers with everything from strategic consulting through development and deployment.