Tip Top Poultry Launches B2B Product Extranet

ATLANTA (March 30, 2004) – B2B Technologies, a systems integration and application development firm specializing in e-commerce, supply chain and business intelligence solutions, announced today that Tip Top Poultry has gone live with it’s Web-based Catalog of On-Line Product Specifications (COOPS).

COOPS is a secure extranet, designed for use by both customers and company personnel. This Web-based system is a central repository for all product information and specifications. The system is expected to generate significant benefits for Tip Top and its customers.

The first and greatest benefit is that Tip Top now has a single place to store and retrieve product information. This information is available to Tip Top personnel at plants, in the field and at headquarters. Marketing, Sales and Operations now look at the same information at all times. Tip Top can now deliver important product information to customers and prospects in a simple and secure manner. This means significant time savings during the sales process. It has benefits to current customers because they can, at any time, access detailed product specifications for their unique products.

“Our number one goal is to provide our customers with innovative, high quality products that help them increase their profitability,” says David Austin, CFO of Tip Top. “Utilizing information technology in the smartest ways possible is one of the ways we achieve this goal. The COOPS system is a significant new tool to help us maintain our leadership position in the industry.” B2B Technologies developed the COOPS extranet using Microsoft’s .NET technology, the leading set of tools for Web and software development.

About the Companies

Tip Top, Inc. is the foremost processor and marketer of cooked and raw poultry products in the United States. Tip Top is the largest baking and stewing hen marketer, serving most of the national grocery stores with either Tip Top brands or private label product. Additionally, Tip Top is a significant supplier to prepared food manufacturers and the food service and industrial market sectors. For more than 50 years, the people of Tip Top have worked hard to provide "Tip Top" quality service and products to their customers. Visit the Tip Top Web site at www.tiptoppoultry.com.

Atlanta-based B2B Technologies specializes in delivering software and Web applications that connect businesses to their customers, suppliers, and employees. Clients have improved communication, streamlined business processes and increased efficiency by deploying systems designed and built by B2B Technologies. Building award-winning e-commerce applications since 1995, the B2B Technologies team focuses on delivering innovative software solutions that leverage the latest advances in Microsoft technology. B2B Technologies is a Microsoft Gold Certified Partner for E-Commerce and a Gold Level UPS Service Provider. You will find their Web site at www.b2btech.com.