Web Brings Statewide Conservation Community Together

B2B Tech Helps Deliver A New On-Line Community For The Georgia Conservancy

ATLANTA, GA, February 14, 2001 – Although The Georgia Conservancy (TGC) had a Web site, they knew it was time for a major upgrade. Instead of just stating the group’s mission, they wanted the site to play an active role in expanding the membership base and bringing members together to achieve the group’s goals.

Established in 1967, TGC dedicates itself to the stewardship of Georgia’s natural resources. To upgrade their site, they turned to best-of-breed specialists Merge Design and B2B Technologies.

Merge Design created the site’s theme, with separate pages dedicated to each of the Conservancy’s primary areas of focus: air quality, water quality, natural areas, smart growth, and coastal issues.

B2B Tech made the site interactive by adding feedback polls, online event registration, and the ability to join, renew and make contributions to the group online. Since TGC wanted to keep the site fresh, B2B Tech developed a specialized content management feature. Staff members at the Conservancy can now maintain and update information on the site themselves, without support from Merge Design or B2B Tech.

"Right after the new site’s launch, we got a call from a corporate donor who was very impressed, and membership response has been outstanding," said Grace Trimble, TGC communications director. Regarding B2B Tech’s work on the project, Grace said, "Everything happened when you said it would happen in spite of the accelerated schedule.”"

According to Frank Fuerst, CEO of B2B Tech, "We’re really pleased with the way the site’s content management feature has worked out. TGC is adding new articles almost daily, so the site’s alive and growing. The new site looks great, and it’s also playing a significant role in helping The Georgia Conservancy help preserve Georgia’s environment."

B2B Technologies is a privately held Internet consulting and development company specializing in business-to-business e-commerce and supply chain integration solutions. Its mission is to help companies improve their market position, revenues and profitability through the innovative application of Internet technologies.

B2B Tech’s customer base includes mid-market companies in the financial services, manufacturing, distribution, computer software and non-profit verticals. B2B Tech has a broad range of experience in e-commerce, information architecture, database management systems, ERP and Supply Chain Management, Knowledge Management, digital marketplaces, and systems integration. With these skills, B2B Tech can provide its customers with everything from strategic consulting through development and deployment.